Online Press Kit: Receive an online Press Kit that is kept up-to-date by RIA staff and edited by professional food editors. Comprehensive and always available, the online Press Kit makes it easy for the media to write about you… and easy for you to get your information to the media when they need it.
Press Releases: RIA collects what’s happening at your restaurant, writes up press releases about your news and posts it on the RIA News page — which receives more than 4,500 visitors per month.
Press Distribution: Along with being posted on RIA, we send your press information — everything from news to event information to menu updates — via email news and menu updates to our media registry. Currently, more than 3,500 journalists, representing approximately 10,000 publications, are registered users of RIA.
News Generation: Consistent communication from RIA to discuss what’s news and what’s newsworthy about your business to generate press releases about you – and press coverage. Our press releases are short pieces making it easier for the media to read and remember.
Search Function: Our “all-site search” is one of the most unique, appreciated and well-used tools by journalists. Rather than calling around to see who has a certain item on their menu, they just plug in the search term on RIA and up pops every reference of the item. All of our clients, not just a chosen few, have a chance to be included in every story.
Media Request: Get included in email requests from media working on stories, respond directly in your own words, and receive coaching from RIA if you need it.
RIA Social Marketing: Your news is posted to our Twitter feeds and Facebook page currently reaching more than 3,500 followers/friends.
Concierge Program: We send out a Concierge Newsletter twice a week, keeping this valuable audience updated with all your current news (program varies by city).
RIA Requests: We’ve developed a comprehensive system for collecting information about trends, seasonal foods and drinks, fun facts, and background information so we can uncover all of our clients’ news, inspirations and ideas and broadcast them to the world. It’s a nearly effortless way to make sure your name is out there.
Holiday Reminders: We’ve also incorporated a step-by-step system that keeps you on track for planning every holiday throughout the year so you’re never blindsided by a last minute holiday menu request.
Industry Announcements: If there’s a story that’s brewing in the media, we’ll make sure you know and can be ready to comment on it when the media calls.
New Media Request Format: We’ve created a system to help you manage and track media conversations easily and without email. Our system structures the queries media send to you, so you don’t waste time trying to figure out what they need. It also organizes the back and forth in a simple online interface so you’ll never again have to search through a sea of emails to retrieve a conversation.
Media Request Private RoundTables: Everyone you want to participate in managing media conversations can, and you can see how everyone responds in an easy-to-use online system.
ReadFeed: Read all your restaurant industry news in one spot. From media outlets to blogs and everything in between, we gather it all up and tie it with a pretty bow so you'll never go hunting and pecking on the Internet again.
Coming Soon! Marketing Wiki: A how-to guide for all things related to PR, marketing and social media. From how to retrieve a Twitter password to how to pitch a story, we've developed directions you can follow, easily.